As Global Senior Manager of Social Media & Content at Tesla, Maritza pioneered innovative

digital strategies that transformed how the electric vehicle company connected with its

global community. Her work focused on creating authentic, engaging content that

communicated Tesla's mission of sustainable transportation while building a passionate

community of advocates.

During her tenure, Maritza led cross-functional teams to develop global campaigns that

increased brand engagement by over 300%. She implemented data-driven strategies that

positioned Tesla as a leader in both technology and environmental consciousness,

creating content that resonated across diverse cultural markets.

Her innovative approach to community management helped Tesla build one of the most

engaged automotive communities online, with followers who became brand ambassadors

and advocates for sustainable transportation.