As Senior Director of Content Marketing at Playboy, Maritza led a comprehensive brand

and creative revamp that repositioned the iconic brand for a new generation. Her work

focused on modernizing Playboy's content strategy while honoring its legacy of

progressive values and cultural influence.

Maritza's approach emphasized inclusivity, empowerment, and cultural relevance, creating

content that celebrated diverse voices and perspectives. She developed strategies that

positioned Playboy as a platform for meaningful conversations about sexuality,

culture, and social issues.

Under her leadership, Playboy's digital presence was transformed, reaching new

audiences while maintaining the brand's commitment to freedom of expression and

progressive values.