As the first Global Social Strategist at TBWA\Media Arts Lab, Maritza was responsible

for developing and executing social media strategies for Apple's global brand presence.

Her role involved creating culturally relevant content that maintained Apple's premium

brand positioning while engaging diverse audiences worldwide.

Maritza's work at Apple focused on translating the brand's innovative spirit into

compelling social media narratives. She developed strategies that emphasized Apple's

commitment to creativity, accessibility, and human-centered design, creating content

that celebrated the intersection of technology and human creativity.

Her innovative approach to social strategy helped Apple maintain its position as a

cultural leader while expanding its reach to new audiences and markets globally.